As we say goodbye to 2014, we look ahead to the New Year and its anticipated innovations. In 2014 we saw the rise of marketing automation and big data. While I anticipate similar trends next year, there are three that stick out.
With the recent Sony hack, I predict that security will be top of mind for companies and governmental organizations. Whether being attacked for political or financial gain, the vulnerabilities are the same. Cyber security firms will likely have a busy 2015, equipping against and monitoring for impending attacks. Organizations will also need to step up their internal processes, educating their employees so they don’t inadvertently put their company’s systems at risk. It’s not a matter of if there will be future hacks, it’s when.
Technology giants are not going at it alone. More and more are partnering to create innovations. Apple and IBM announced they are joining forces to make intuitive enterprise software apps. IBM also teamed up with Cisco recently to offer VersaStack, an integrated infrastructure bundle that pairs IBM storage with Cisco servers. I expect more collaborations such as these to be announced in the coming months.
Fitbits were a popular gift item this holiday season which leads to the rise of wearable technology next year. Apple Watch is sure to stir frenzy when it is released in early 2015. And more devices from other competitors are sure to follow. But these devices will heavily depend on apps so the marriage of mobile and wearables is one that will be strengthened as their popularity rises.
What continues to hold true is that with these trends and emerging technologies, companies will be investing in people. So if you are looking for a new career path or the next step in your career, being aware of the trends and the companies that lead will keep you ahead of the pack!
I’m looking forward to seeing how these trends play out in 2015. What do you think we’ll see next year?
Happy New Year!